SHACK15 Partner Spotlight: MoonCloth Designs
written BY Kelly Costello / Photography by Red Rainey
Welcome back to another SHACK15 Partner Spotlight, where we highlight our partners who are changing the game in their fields.
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SHACK15 is has just re-opened our doors, and a lot has changed since we last welcomed members to the space pre COVID-19. The health of our community is our top priority, and we’ve made some exciting updates and additions to the space to keep everyone safe.
We are excited to feature MoonCloth Designs’ organic, sustainably sourced hand sanitizer with moisturizing citrus essential oils and 100% bio-based hemi-squalane. This will be the first, but hopefully not last of MoonCloth’s products that we will feature in the space. We are pleased to share this partnership with you because it’s a great representation of our key goals at SHACK15— supporting local entrepreneurs and small businesses, choosing products that are sustainable, and keeping our community safe as we welcome you back to the space.
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MoonCloth Designs is a product design company focused on bringing more sustainable solutions to hospitality, commercial, and modern wellness environments. They have collaborated with and brought custom sustainable amenities and hemp textile designs and to brands like Soho House, Design Hotels,Casetta Hospitality, and Atra Form.
Sarah Harf is the founder of MoonCloth Designs, drawing on her diverse background in brand strategy, creative producer, digital and physical design development. Sarah started her journey MoonCloth after she spent a good amount of her career supporting corporate brands and creative agencies and saw an opportunity and demand to have more eco-conscious options to choose from when designing physical spaces. Sarah loves making connections and helping brands tell a true sustainable story with better tools and design features.
We sat down with Sarah to learn more about MoonCloth and their goal to blend sustainability, beauty, and artistry.
1. What was your inspiration behind founding MoonCloth Designs?
I believe sustainability and being eco-conscious can have an elevated design aesthetic. Industrial hemp is an amazing crop that can produce sustainable textiles, bio-plastic, biofuel, paper, seed oil, protein, and much more. I want to change the stigma that is associated with industrial hemp products and eco friendly products so we can all see more beautiful elegant designs that are great for us without harming our planet. At the end of the day I’m truly inspired by nature.
2. Tell us about the MoonCloth Designs hand sanitizer featured in at SHACK15?
We are so excited to feature this refillable, locally produced, non-toxic, organic hand sanitizer. It's 70% non-GMO alcohol infused with citrus essential oils, hemp seed oil blend makes it effective and extremely moisturizing for your hands. We recommend using it like lotion. It will absorb into your hands as you rub them together, leaving them fresh, clean, and soft.
3. How do you source and choose the materials that you work with?
Developing the right supply chain partners was very important and being open to partner with other people to help create products that fit our standards. We make sure they have the best sustainability practices and ethically ethos. Down to the compostable paper that is on our wellness products outer packaging tubes, to the type of natural thread our sewing partners use to sew our pillows, bags and robes together. We also have a special USA natural organic lab partner that tests all our products and helps us create our hemp seed oil custom hand wash formulas for some of our larger projects. It takes a very curated village to make sure MoonCloth Designs is sourcing and using all the right materials wherever possible.
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4. What are the health and ecological benefits of hemp and other natural materials?
So much of our daily lives are surrounded by fabrics / textiles. Most of us don't realize that all the furniture, and decor details in homes, restaurants, social spaces, and offices actually have a lot of toxic chemicals in them. Those textiles are coated with chemicals that even have cancer causing properties on them.
The Wellness Movement is now going from what we put in our bodies to what we surround ourselves with in our daily life. Industrial hemp is amazing because it can grow extremely fast, use less water and land than cotton and produce many different applications for different industries use cases. Industrial hemp has antibacterial and hypoallergenic benefits. It also has been scientifically proven to absorb more CO2 per hectare than any forest or commercial crop and is therefore an incredible way to capture carbon efficiently. The list goes on for the health and ecological benefits of industrial hemp.
5. There’s a certain level of education that many consumers still need around the importance of choosing sustainable products. How do you approach that?
The best way for us to educate is lead by example and work with the right partners so we are all contributing to a larger positive impact. We like to position our products and services to help facilitate an experience design story as touch points. We believe in partnering with people/brands/companies that actually want to showcase their brand as a true sustainable company by taking the steps to purchase differently. What we are doing with SHACK15 is a great example of successful brand partnership. Educating by actually leading by example, and not just telling people, I believe is way more effective. It becomes more approachable for people to see little changes happen around them in their daily life, especially as more eco products emerge into the market. All our products and bespoke design collaborations tell a story that everyone can relate to and learn from.
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6. What do you see as the future for the wellness industry and sustainably designed products?
I believe that at some point, ALL design should be just done right and there should not be all these options to choose from: organic vs not organic, sustainable vs not sustainable. All design should be executed in a way that is the most healthy for us and our planet, and let the design and products speak for themselves.
As we have all had more time to spend in our homes and go inside ourselves it hopefully will open up some good things and we will all become more aware of how powerful our daily actions and choices are. Running a small business during a time like this has been extremely hard and emotionally very stressful. We are hanging in there and just focused on what we have always been focused on. Even more now we feel there will be a lot more opportunities and demand for sustainability.
Thank you Sarah for sharing your inspiring story and mission with us!
To learn more about MoonCloth Designs and see their full product offerings, check out their website, and be sure to try out their incredible hand sanitizer when you visit SHACK15!